Friday, November 25, 2016

Quote, unquote: In flight magazines; are they an endangered species?

"We are living in a new connected economy where consumers hold the power and wield it like a sword, ready to hack institutions off their favourites list in a mobile minute if they don’t give them what they want. Airlines are not immune from this phenomenon and must continually innovate to ensure they stay relevant for the rapidly-evolving generations of flyers."
-- From [an admittedly self-interested] study published by PressReader about how travellers and business flyers wish to access digital content mostly on their own devices in flight and that many airlines are doing away with printed magazines and newspapers altogether. 

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