Monday, November 21, 2016

St. Joseph Media group wins two Pearl awards for content marketing

St. Joseph Communications' media group received two Pearl awards last week in New York City. The Content Council awards are given to recognize excellence in content marketing among agencies and brand marketers. 
  • A gold award in the education category (shown) was for St. Joseph’s work for the Food Institute of the University of Guelph. "Collaborating with the university to create and build a content strategy across digital and social platforms to raise awareness for the school’s Food Institute, we designed a bold new website design," the company said in a release. "Our team also created a broad array of new content including stories, graphics, videos and podcasts."
  • A silver award for the "Colourful Wisdom" campaign on behalf of Sephora in Toronto Life. "We invited several of the year’s Best Dressed Women to share their “colourful wisdom” on style, aging and “the power of lipstick.” The campaign appeared in 35,000 print editions Toronto Life’s annual Stylebook, in a series of custom videos on, and as part of the #colourfulwisdom social media campaign.
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