Rogers Media Inc. announced Monday that it is ending its three-year-old, $100 million joint venture with Vice Canada to develop a production studio called Vice Studio Canada and money-television channel Viceland. According to a Financial Post story,
Viceland, which lost $2.5 million in the year ended Aug. 31, 2016, according to the broadcast regulator, will stop broadcasting on Mar. 31.
The move comes as no surprise, as Rogers’ three-year deal with Vice expired in October. Rogers’ wireless brand Fido subsequently dropped its Daily Vice promotions.“In this crowded content universe and as audience habits change, we continue to evolve our strategy to deliver unique content to Canadians,” [Rogers said in the announcement]. “We will be actively exploring new content opportunities that appeal to a broad audience.”