Credibility for sale
The Audit Bureau of Circulations and the Print Measurement Bureau have announced a program that puts a public price on their logos.
For $3,500 they will grant the use of their trademarks on research conducted by third parties on behalf of Canadian magazines. It is designed to provide credibility to magazines who can't afford to belong to PMB (minimum $15,000 to $20,000) and, of course, to capture business for ABC (the magazine has to be a audited by ABC to be eligible). The $3,500 is charged to the research company for a template provided by PMB/ABC and ABC staff look over the results to make sure they follow the proper methodology. If they do, the magazine can stamp their research with the PMB and ABC logos.
For $3,500 they will grant the use of their trademarks on research conducted by third parties on behalf of Canadian magazines. It is designed to provide credibility to magazines who can't afford to belong to PMB (minimum $15,000 to $20,000) and, of course, to capture business for ABC (the magazine has to be a audited by ABC to be eligible). The $3,500 is charged to the research company for a template provided by PMB/ABC and ABC staff look over the results to make sure they follow the proper methodology. If they do, the magazine can stamp their research with the PMB and ABC logos.
posted by D. B. Scott at
6:24 pm
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