Circle this date, we mean it

There is a trendy development in wedding invitations -- the pre-invitation postcard, asking the recipient to reserve the date with a formal invitation to follow. Pre-invitation invitations may be thought of as giving "insider" status; you are so important, and so busy, that the inviters wanted to make sure that you'll have room in your daybook.

The same trend has now apparently flopped over into the business world, and specifically Maclean's as it moves into centennial mode. A postcard has been distributed to invite people to the Windsor Arms Hotel in Toronto on September 30 to celebrate 100 years of Maclean's. RSVPs by May 20, formal invitation to follow.