Customers at any price?

Has anyone out there received a direct mail offer for Maclean's that effectively means it is being sold to some subscribers for 57 cents a copy? If so, it is the lowest rate ever having been charged for the magazine. Its usual and published rate is 56 issues (52 + 4 free) for $55.08 or 98 cents an issue. In the past it has offered the magazine for as low as 78 cents an issue as an incentive for people to allow continuous billing by credit card. This latest offer is rumoured to be for 26 issues at $29.95 plus 26 bonus issues free.