Product placement: view from the dark side

The Canadian Advertising Research Foundation (CARF) is having a breakfast and morning seminar at the Four Seasons Hotel in Toronto on October 26 on the topic "Product Placement: Is it Worth All the Hype?" For editors and publishers who want to know what advertisers and agency people are thinking (as who doesn't?) this might make an interesting opportunity, though you won't have any change from $100.

Panelists include

• Frank Zazza, CEO, iTVX, New Rochelle, NY
• Luc Cormier, Vice-President Co-Director,Cossette Media
• Annie Touliatos, Director of Product Development and Marketing, Nielsen Media Research U.S.
• Dr. Charles Leech, Executive Vice-President Qualitative, ABM Research Inc.
• Kevin September, CEO, Sticky
  

You can go here to find out more.