New mag for Toronto black community

A new quarterly magazine celebrating the power, lifestyle, interests and influence of black Canadians, Continental African and Carribbean communities in Canada has begun distributing in Toronto. It's called Sway. It's a joint venture of Chioma Productions and Torstar's Metroland Printing and Publishing, which is handling distribution of the 50,000 initial copies. Mostly it is distributed free in Gatway newsstands on the subway line and in streetside boxes.

Here's a story about the new magazine, as published in the Toronto Star. The publisher, Chioma (who goes by only one name) says she chose the name Sway because it was a synonym for power and the name she wanted (Prestige) was already taken.

(There is another magazine called Sway, but it is based in New York and serves the aspirational interests of an upscale Middle Eastern and Arab-American audience.)