Paying the price
Now we may know what it has really cost Ezra Levant to have published the Muhammad cartoons in Western Standard magazine. And regardless of whether you think his decision was impassioned principle, or vainglorious opportunism, it could be very expensive.
Air Canada seems to have pulled 7,000 copies from its flights and its lounges. That represents perhaps 25,000 to 30,000 claimable readers. Bouquets of Gray spotted the change in the magazine's online media materials.
If the decision is for just that issue, it's a big nuisance. If it is for good, however, it would be a disaster. These copies not only count as paid circulation, but also high quality business readership that the magazine has promoted heavily in its advertising pitch.
Air Canada seems to have pulled 7,000 copies from its flights and its lounges. That represents perhaps 25,000 to 30,000 claimable readers. Bouquets of Gray spotted the change in the magazine's online media materials.
If the decision is for just that issue, it's a big nuisance. If it is for good, however, it would be a disaster. These copies not only count as paid circulation, but also high quality business readership that the magazine has promoted heavily in its advertising pitch.
posted by D. B. Scott at
10:06 am
1 Comments:
As someone who flies Air Canada a lot, I'm glad to hear that the copies of Western Standard have been removed from their flights and lounges.
I'm not sure what Air Canada's reasons for doing so might have been, but the thought of flying up high with some guy in the sky who may be offended by the cartoon when he opens a copy of the magazine does give me pause.
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