Magazine in...er...on a bottle

There is nothing that cannot be done differently, or sometimes better and here is an idea that a young woman came up with at Modern Media Concepts in Melbourne, Australia that now delivers 150,000 copies of a purse-sized, 32-page, full-colour mini-magazine attached to a bottle of water. It's turned out to be such a nifty idea that iLove magazine is well on its way to being one of Australia's largest circulation women's titles.