Wednesday, March 22, 2006

Transcon jumps into free classifieds

Transcontinental Media wasn't kidding when it said that its future was digital; it has announced the launch of a new, French language, classified listings portal for Quebec that will allow free postings of up to 1,000 words of text, plus photos, live bidding, auctioning, e-mail alerts and reporting and instant PDF conversion for posting to bulletin boards. It will go live next month. No word on whether a similar portal en anglais will follow.

This of course raises the question about what impact this is going to have on the 63 print weeklies that Transcontinental publishes and its stable of magazines. Whether the initiative is a pre-emptive strike or a response to already-eroding classified business is not clear. It may also be one of the "issues" upon which departed former President André Préfontaine and Transcontinental CEO Luc Desjardins agreed to disagree...

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