Follow the money at the CMA...

Well, well, well...remember the previous item about money and the Canadian Medical Association? It has been reported by Mastheadonline that the CMA has added a couple of key managers from St. Joseph Media in order to launch a consumer medical title later this year.

The man at the eye of the storm at the Canadian Medical Association Journal (CMAJ), Graham Morris, President of CMA Media, has hired a couple of heavy hitters -- Steve Ball, formerly publisher of Ottawa Magazine, as vice-president at CMA Media, and Blair Graham, formerly executive vice-president, corporate sales at St. Joseph Media (he left last week), to be CMA Media’s director of sales.

Ball will be publisher of Canadian Health, a glossy, 60,000-circ bimonthly to launch this September. Canadian Health will be distributed to 26,000 doctors’ offices across the country and will be edited by Diana Swift, formerly editor-in-chief at Canadian Family and before that a senior editor at The Medical Post.