Good news, sort of, sometimes

There was even some good news for magazine publishers at this week's conference of the Magazine Publishers of America, according to an article in Ad Age. Amidst all the 'digital sky is falling' stories of recent weeks and months, there were practical or at least do-able pieces of advice that was taken in by some of the biggest of wigs in the U.S. side of the industry. For instance, one piece of advice was that magazines need to plan for the day when the mass audience lives online but a smaller "class" audience covets your glossy, bound print edition.

(Presumably their covetousness will encourage them to pay the high price such a luxury item will command!?)