Friday, May 26, 2006

The Beaver redesign pays off

Let it be a lesson to all of us: good covers count. A thorough-going and very handsome redesign of The Beaver magazine (published by Canada's National History Society) is reaping the fruits of that investment, at least measured by newsstand results. According to a newsletter included with its most recent issue, an earlier issue featuring the cover story about Canada's fabled silk train was the highest seller in the magazine's history, an increase of 79 per cent.

1 Comments:

Anonymous Anonymous said...

Quite right. This is a story-telling magazine...Canada's stories. Now that the magazine is packaged in a more appealing way, with more benefit-oriented hooks, readers are responding. Our distributor (Disticor) and our retail partners at HDS (who have expanded the dealer coverage and have merchandised the magazine aggressively) deserve some props too. Thanks for noticing!

9:27 am  

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