The Beaver redesign pays off

Let it be a lesson to all of us: good covers count. A thorough-going and very handsome redesign of The Beaver magazine (published by Canada's National History Society) is reaping the fruits of that investment, at least measured by newsstand results. According to a newsletter included with its most recent issue, an earlier issue featuring the cover story about Canada's fabled silk train was the highest seller in the magazine's history, an increase of 79 per cent.