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All the dubious pleasures of ogling a traffic accident will be brought right to your newsstand or doorstep as a new magazine called
Shock, a North American version of the French
Choc, debuts in Canada and the U.S. next week. It's published by
Hachette Filipacchi, the world's largest magazine publisher and distributor. Hachette publishes such upscale books as
Elle (and partners with Transcon in
Elle Canada and
Elle Quebec) and
Car and Driver.A story about the launch appeared in today's
Globe and Mail.
The magazine relies on a
lineup of graphic photos dealing with blood, pain and natural disasters, along with celebrities behaving badly. Mike Hammer, the publication's editor-in-chief, who helped launch
Maxim in Canada and the U.S. in 1997, said the magazine is intentionally provocative.
"It's a magazine that really has no competitor in the marketplace right now," Mr. Hammer said.
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