Time marches on, heroes at the ready

Time Canada names its Canada's Heroes in this week's issue, on newsstands today. You can read the list of heroes here. This is the third year for this particular editorial promotion by Time, throwing around its shoulders the mantle of national pride and scattering maple leaves (very pretty leaves, mind) everywhere to paper over the fact that the magazine is simply the splittest of split runs. This is particularly so since it fired its few staff writers this spring.

There is little pretense now of being a Canadian magazine, except for this occasional kind of somewhat cynical flag-waving. Apparently, Time believes we are suckers for such gestures.