Hallmark Magazine's first issue fat and prosperous

It's not even on Canadian newsstands yet, but according to a story in Media Daily News, Hallmark Magazine, the new bimonthly title from the greeting-card giant (set to start distribution in August) closed its premier September-October issue just 12 weeks after forming its sales team, says Carol Campbell-Boggs, its publisher. "We exceeded our goals by 30 percent on the revenue side and 20 percent on the paging side," says Campbell-Boggs. Major advertisers include Estee Lauder, Epson, Unilever, and Kraft. "There was just one Hallmark ad planned for the first issue, for Hallmark Flowers," she says, "and that got bumped. We're going head-on in women's lifestyle magazines."