Balancing act: web now, print later, which stories go where?

From the Wall Street Journal, a discussion of how various weekly magazines (principally news and business, but with some celeb titles) are balancing what they put up immediately on the web and what they hold for their print editions. Advertisers have apparently shown themselves willing to start spending money on the Web, says the story, and magazine companies are hoping to sell package deals to advertisers both online and in print, with the notion that editors are creating content that will drive readers back and forth between the two.