Dose's second life online

Dose, the daily magazine that had a short life in print (just a year) at CanWest MediaWorks, but which promised to come back as an online publication, has kept its promise. Media in Canada reports:

"The marketing campaign for Dose.ca, launched this week, kicked off with a medical bracelet cover wrap on the September issue of Vice magazine and a reference to the slogan "What didn't kill us, made us stronger." Included are ads in movie theatres and bars across Canada as well as radio spots and full-colour print ads in Toronto, Ottawa, Calgary, Edmonton, Vancouver and Montreal. Upcoming are more promotions and new features focused on celebrities, nightlife and a new roster of lifestyle brands."