Hello! launch bash to be a celeb-heavy benefit for children's charity

Hello! (Canada) Publisher Shelley Middlebrook says that the magazine will officially introduce itself with a big splash Sept. 9 during the Toronto International Film Festival, according to an item in Media in Canada: "There will be a celebrity-heavy launch party at U. of T.'s classy Hart House," says the item, "and the mag is teaming with Alliance Atlantis, Air Canada, the Fairmont Royal York Hotel and Yves Rocher to present a prize package of a trip for two to attend the festival. Hello! is also contributing Jeanne Lottie purses to the fest's VIP loot bags, and joining with Rogers to promote events in support of One by One children's charities, with actor Matt Damon hosting the kickoff event during TIFF."