Thursday, August 10, 2006

Elle Girl dead, but fulfilled

Circulation bumps can be expected by Seventeen magazine and Cosmo Girl (both Hearst titles) as they pick up parts of the list from the late print edition of Hachette Filipacchi's Elle Girl, according to a story in Ad Age. Elle Girl subscribers are receiving chirpy notices saying: "We're writing to share some good news! Special arrangements have been made with Seventeen magazine to service your subscription for its full remaining term." Elle Girl had about 421,000 active subs when the plug was pulled.

UPDATE: Folio:has a Q & A with Anne Janas, senior vice president of corporate communications for Hachette Filipacchi, Elle Girl's parent company about plans to overhaul Elle Girl's Web site and increase its mobile offerings. The website relaunch is imminent (September), and may set the standard for Teen People, which also dumped its print product and plans to reach teenage girls exclusively online and by cellphone.

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