Friday, August 25, 2006

Subscription offers we love

To celebrate This Magazine's 40th anniversary year, they're offering their subscribers a chance to renew.

For just $39 for a 2-year sub. [This's regular price is $24.99/year.]

The hook? "Wouldn't it be nice to stay 39 forever?" It's a clever pitch promoting auto-renewal, at a price guaranteed never to increase.

"And -- if you accept this offer now -- two years later, your renewal price will STILL be $39. And two years after that ... still just $39. [...] Say goodbye to inflation."

While this offer may not sound so enticing to some of This Magazine's twentysomething readers, it will probably intrigue many of those who have been renewing their This subscriptions for the past decade or longer.

Neat idea.

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