U.S. TV Guide circ plummets 59%

TV Guide in the U.S. saw its circulation plummet by 59% in the latest six-month results from the Audit Bureau of Circulations (ABC), as reported in Media Life. This follows a radical makeover in which it moved from a digest-sized book with substantial cut-price "sponsored sales" to a full-size entertainment and celebrity magazine.

ABC reported a circulation for the magazine of 3,718,175, a decline of 59 percent for the six-month period ending June 30 versus the same six months the year earlier. That puts TV Guide just behind People at 3,823,604.