When in doubt, Helvetica

A mature magazine designer of my acquaintance said once: "When in doubt, Helvetica." (This has echoes of someone else who told me: "When in doubt, Mozart.")

Helvetica is a feature length documentary by Gary Hustwit about one of the most ubiquitous and popular typefaces in the world and its impact on global, visual culture. Here is a story about it in Aiga: Journal of Art & Design. The film examines the life and legend of a face that will celebrate its 50th birthday in 2007. It will be on the film festival circuit next year.

And shown is one of three limited-edition (100 only) posters produced to mark the creation of the film (this one is by the London design studio Build). They cost $125 U.S.

And, here is something that you could wear to the premiere.