A real circulation drive


The magazine uses partnerships to significant effect, selling at at Safeway, Dominion Stores and Sobey's checkouts with the promotional hook of diverting part of the sale price to support things like the Kids Help Line.
The full name of the publication is The Magazine (Not for Adults) and it started out in 1993 as the Jr. Jays magazine, before being renamed. It is published by the Community Programs Group of Toronto, a division of Markplan Inc.
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