"The dominant image of today's bride is that she is white, blond, blue-eyed and thin."
-- Cynthia Frisby, associate professor of advertising at University of Missouri's School of Journalism, quoted in
an article about a new study that shows significant racial bias in U.S. bridal magazines. Frisby and Erika Engstrom, professor at the University of Nevada at Las Vegas, conducted the study by doing a survey of 57 randomly selected issues of
Bride's Magazine,
Modern Bride and
Elegant Bride from 2000-2004. It found that less than 2% of ads had African-American brides, while not one had an African-American bride on the cover. More African-American women appeared in the role of bridesmaid, however.
4 Comments:
I think it is hilarious that someone had to complete a 'study' to discover that.
My point, exactly. Next, we'll have a study that says shelter magazines show a preponderance of tidy houses lived in by rich people. Or that 99% of the pages in celebrity magazines have exclamation marks.
Always a bridesmaid....
And this study is a surprise to whom exactly? The images portrayed on the covers of said magazines is a direct reflection of the owners of the magazines and the market that the obviously only care about. I guess in their minds only one race gets married.
Does this blog showcase or talk about publications that come out of what the mainstream media like to call the "urban" sector?
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