SkinnyFish to launch western design title

SkinnyFish Media of Calgary (the merger of SkinnyFish Design and the former Calgary Media Group, is launching controlled circulation title called Elemente, according to a story in mastheadonline (sub req'd). Some 20,000 copies of the bimonthly design/architecture publication will drop out of the Globe and Mail and be distributed regionally through Chapters/Indigo.

“Influenced by some of the world’s renowned architecture and design-driven publications, Elemente provides a unique regional platform that focuses on current architectural highlights, key players, products, designs and emerging trends,” reads the media kit. (Full-page, one-time, four-colour ad is $3,275.)

SkinnyFish also publishes Alberta Oil and is saying it will produce a Chinese-language magazine aimed at the Chinese market (and partnering with a Chinese publisher) called Canadian Oil next spring.