Transcon gives us 30 million chances to subscribe to More magazine

[NOTE: This post has been updated and corrected.]The power of being a multi-product, multi-media company and a printer to boot is nowhere better illustrated than in the $1.8 million launch* of the Canadian edition of More magazine, which Transcontinental Media is publishing in collaboration with the U.S. giant Meredith Corp.

Out of the box, according to what publisher Francine Tremblay and editor-in-chief Linda Lewis told reporters yesterday (as reported on mastheadonline - sub req'd) there will be guaranteed circulation of 120,000 (30,000 prepaid subs, 30,000 single copy sales and 60,000 controlled copies). The launch is scheduled for March 26.

Transcon, using many of its own resources (such as its co-op envelope, its printing facilities, its inserts in its stable of consumer magazines and its newspapers and its MochaSofa web database, websites and e-letters) will be sending out more than 31 million offers, including about 600,000 direct mail packages.

*Mastheadonline reported that $1.8 million was being invested in the launch. In fact, that is the amount being spent on subscription development; the total being spent on the launch is $5 million.