Mmmmm, spicy. Chili Pepper is colour of the year, says Pantone

Chili Pepper (Pantone 19-1557), a deep, spicy red, is this year's colour of the year, according to the colour correction mavens. As reported in Design Edge Canada:

Pantone chooses Chili Pepper as the colour of 2007

“Whether expressing danger, celebrations, love or passion, red will not be ignored,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a released statement. “In 2007, there is an awareness of the melding of diverse cultural influences, and Chili Pepper is a reflection of exotic tastes both on the tongue and to the eye.” It’s a confident colour that reflects an adventurous spirit, she adds.

Now you know.