Marketing trims back

Marketing magazine, whose long-time editor Stan Sutter was recently fired, will be changing substantially in the next while, probably in reaction to similarly substantial changes in the sector. "We are looking at every aspect of the publication," said John Milne, Rogers Publishing senior vice-president, Business & Professional Publishing Group and publisher of Marketing. "Many things are evolving and some aspects are getting major changes."

The 10,000 circulation magazine, which claims a readership of 75,000 and is celebrating its 100th anniversary this year, moved to a 24-times a year frequency effective January according to its 2007 media kit. It has for many years been regarded as a weekly, though it more recently came out 41 times a year.

It will now be trimmed in size to a slightly oversized magazine format (11¼ x 16½ inches), with an increase in paper stock to 60 lb. starting in April. There are also changes to Marketing Daily, the news service that is posted online and e-mailed to subscribers. A blog is also being launched built on the Mark Etting Street Talk column.

Marketing's competitor, Strategy (Brunico Communications), has been publishing a digital edition and has substantially ramped up coverage in its Media in Canada e-bulletin lately.