Flare relaunches web site
Flare, the Rogers fashion flagship, has announced the relaunch of Flare.com, its website. According to the magazine's press release, among the new features is a monthly celebrity 'Style Setter' spotlight, an interactive astrology section that allows users to find their perfect 'Love Match', a new Flash tool that allows readers to 'Get the Look' from actual Flare covers, two new blogs (The Lazy Fashionista and From the Runway) and interactive, photo style polls.
Flare.com one of the earliest big magazine ventures onto the web,launched in 1996. The site is said to have an average of over 180,000 unique visitors and almost 1 million page views per month.
Flare.com one of the earliest big magazine ventures onto the web,launched in 1996. The site is said to have an average of over 180,000 unique visitors and almost 1 million page views per month.
Labels: Flare, web, women's magazines
posted by D. B. Scott at
12:15 pm
3 Comments:
The site looks good, but I had a hard time finding many of the heralded new features: is Love Match the chart labeled Love Signs in the Fun section? Where's the Runway blog? Couldn't find the Flash cover Get the Look thingy. If these are such cool new things, shouldn't they be easier to spot?
It's got a vague whiff of Fashion's website (fashionmagazine.com), which was launched last year. A little fishy, no?
I don't think so. I noticed a lot of fashion sites have gone to grey (vogue.com) with the emphasis on the photography.
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