Mags prompt online searching for information about products

A study carried out in the U.S. suggests that magazine ads and content are big influencers when it comes to motivating consumers to make an online search.

A story from the Centre for Media Research says BIGresearch's Simultaneous Media Survey found that 47.2% of consumers were motivated to conduct an online search after looking at magazine ads and 43.7% after reading articles.

Mike Gatti, Executive Director of the Retail Marketing and Advertising Association, said "...While search engine marketing continues to be a popular strategy, retailers should not lose sight of traditional advertising channels to promote products and services."