Dogs in Canada supports "Pet Idol" website

We suppose it had to come. A retail marketing firm in Brampton has launched a Pet Idol website, with promotional support from Dogs in Canada magazine, among other sponsors. Readers can vote online in various categories like "smallest", "most colourful" and "best-dressed" (I'm not making this up, you know) and the pet with the most votes gets a prize pack for $250. No singing is involved.

"We started this just for fun because we thought Canada's pets deserved their turn in the spotlight," says Sandra Parker, Z Retail Marketing's president and avid pet lover.