Quote, unquote

There are media properties that mark cultural moments and ones that go on to become good businesses, but one cold reality about mass media is that what draws purists and early adopters is often not what equals boffo box office.

-- Jon Fine in Business Week, writing about Sassy magazine and a book just published about it by Kara Jesella and Marisa Meltzer: How Sassy Changed My Life. Fine writes an interesting blog on media.