Study says young adults read more, not fewer, magazines

Readership of consumer magazines
	Total	19-24	25-34	35-44	45-54	55-64	65+
# Titles Read Last 6 mos.	17	18.3	18.9	17.2	16.7	17	14
Index	100	108	112	101	98	100	82
# Specific issues	29.3	30.9	33.3	29.2	28.3	29.7	25
Index	100	105	113	99	96	101	85

The table above is as published by MediaDaily News, released by McPheters and Co. in the U.S. It is part of the beta research conducted by McPheters in preparation for its readership.com project, which has now been discontinued. But the interesting thing is the research suggests that, far from being lured away from traditional magazines by the internet, younger people are reading more magazines than their elders.

"[The research] showed that adults in the 19-24 and 25-34 age groups reported that they read a larger number of both different magazine titles and specific magazine issues than their older counterparts," said John McPheters, a partner in the company, adding, "This evidence speaks directly to the growing concern that younger audiences are abandoning the hard-copy magazines for the internet and other forms of media. It simply has not happened."