Digital magazine readers like digital magazines. Go figure

Texterity, the digital magazine company, has released the results of a survey of digital magazine readers and found, no surprise, that they are reducing their use of print. Over 44% of the 11,880 respondents to the online survey (it was sent to 99,000 from 110 different publications) said they have decreased their use of print in the past 12 months. The reasons they give include more ease of use, more use of video and more availability of searchable archives. 88% said they were "very satisfied" or "satisfied" with their digital editions, up 3% from the previous year's survey.

Folio: magazine carried a story about the results and the full results of the survey are available from Texterity (note: you have to give them your contact particulars to gain access).