Senior Living given award for service to Canadian senior community

A British Columbia magazine, Senior Living, has been given an Award of Merit for service to the Canadian senior community. The award was made by the Canadian Association of Senior Advisors, a branch of the international Society of Certified Senior Advisors (SCSA), representing 25,000 geriatric physicians, gerontologists, elder law lawyers, accountants, financial planners, and others trained and certified in senior issues.

Publishers Barbara and Barry Risto launched the magazine in Victoria to serve the Canadian senior and near-senior community. A release said the readership of the Vancouver Island edition has grown from 10,000 to over 60,000 in three years.

Accepting the Award, Mr. Risto said, "We had a dream of creating a magazine that would address the positive things about aging. We wanted a magazine that addressed both problems and solutions, and we wanted community involvement. We believe we are on the right track toward making our dream a reality for all Canadians facing age-related issues. We are proud and honoured to have been selected for this award, and look to the future toward making certain every Canadian senior has access to a monthly copy."

A Vancouver and Lower Mainland edition of Senior Living was launched in November 2006, and a combined readership of over 120,000 is expected by the end of 2007.The publishers also launched a senior housing guide and the Senior Celebration Festival which, in March 2007 (its second year) had over 100 exhibitors and 25,000 visitors.