Victoria paper to be used to deliver glossy homes magazine

Island Home & Style, a glossy shelter magazine, has made a deal to be distributed to 33,000 subscribers of the Victoria Times-Colonist newspaper. The two-year-old quarterly will be increasing its frequency to 5 times a year, according to a story in Media in Canada. The extra issue will be renovation-themed.

Until now, the controlled circulation title which has been delivered as a standalone to 37,000 Vancouver island homes mostly in tonier neighbourhoods like Oak Bay, Saanich and Cadboro Bay, plus hotels and newsstands for a total distribution of 40,000. A full page 1x ad in the magazine costs $2,700, for a circ CPM of about $68.

The magazine was launched by Thomas Santalab, a photographer, and Wynn Horn, a former Vancouver Sun journalist.