Friday, July 06, 2007

A wee giggle for circulators only

Received in the mail today, from Canada Post: A promo piece extolling the virtues of some small business service package.

The truly fun bit is the BRC:

-- It's some sort of folded double-postcard thing (I don't think that's allowed, but I could be wrong)

-- It has a perf-line that tears off a portion of the BRM indicia, thereby making it unacceptable per the BRM specs (see illustations of piece before and after perfing), and

-- [get this!] It uses the style of BRM barcode that was replaced in 2004, and about which Canada Post has recently said:

'All BRM and IBRM cards and envelopes not bearing the 4-state bar code after July 16, 2007, will be considered “not to specification”... '

[And what are the chances that all of their responses will be received within the next few days? Slim to none.]

Shouldn't Canada Post be following their own BRM specs, and downloading their own BRM artwork? Surely they have an account with the Online Business Centre...

BEFORE PERFING:



AFTER PERFING:



Har har.

FYI, the new-style ("4-state") barcodes look like this:

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