Flare unveils new look with September issue

Fashion magazine Flare is unveiling a redesign when its September issue arrives on newsstands across Canada on Monday. With the redesign, which has been planned for two years, there is a new logo, new fonts and coverline treatment.

There are several new departments and the print magazine has a "web" feel to many of the inside pages, integrating it with its popular website flare.com, which was itself relaunched in March. The cover of the new issue features Oscar nominated actress Keira Knightley.

The launch of the redesign is being supported by an advertising campaign that will be carried in many other Rogers Media titles throughout the fall, urging readers to "Catch Flare's New Look".

"Change is definitely in the air at Flare, and September was the perfect time to showcase our brand new look," commented Lisa Tant, editor-in-chief.

(The magazine has indeed gone through some significant changes, including the new look for the magazine, the relaunch of the website, hiring Tim Blanks former columnist with archrival Fashion magazine but probably most significantly, a changing of guard in management, when longtime Flare publisher David Hamilton was succeeded by associate publisher Orietta Minatel.)

(Above, how it looked in September 06)