Getting the message heard; PWAC runs media release seminar

For magazine editors who receive a blizzard of incomplete, incompetent and just plain boring press releases every week, it's good to know that somebody is trying to improve the situation.

The Periodical Writers Association of Canada is presenting a half-day course on media release writing in Toronto on Tuesday, October 9, taught by veteran freelancers and PWAC association member Paul Lima.

"Writing Media Releases is more a craft than a science," says the association's release.

9:30am - 12:30pm, Centre for Social Innovation, 215 Spadina Avenue, Suite 120, $40 to PWAC members, $50 to the public in advance, $75 on the day + GST. Contact Clare Leporati cleporati@pwac.ca or you can register online.