Naked Eye uses film fest as re-launch pad

The relaunch of a magazine may pale by comparison with the red-carpet shenanigans at the Toronto International Film festival, but according to a recent story in Media in Canada, the Montreal-based magazine Naked Eye chose the popular festival as a relaunching pad.

The pop culture mag for men and women 18-35, Naked Eye Magazine (www.nakedeyemag.com), is relaunching during the Toronto International Film Festival on September 7, and the title will go nationwide with 500,000 copies on September 12. The Montreal-based pub's upcoming issue will cover everything from Canadian and international celebs to the dark side of Facebook and armchair activism.

For the next year, the magazine will publish quarterly, then plans to go bi-monthly. The magazine's gimmick is that only Canadians will grace its covers, as it aims to foster a domestic star system. Actor Ryan Reynolds is on the September cover, while articles include coverage of Canadians like Hot Hot Heat, director Shawn Levy, fashion doyens DSquared and TV's newest reality mom, Shannon Tweed.