Quote, unquote: The Economist says the top of the market is bigger than many think

“You turn on your television anywhere now, you get so much pap that what I think people want is substance. We're going to make them think. There's no great theme behind it. We just follow the things we think are interesting. ... It is a part of the market that not everybody is in. But we've found the top of the market is bigger than other people thought.”

-- Economist Editor-in-chief John Micklethwait tells Phil Rosenthal at the Chicago Tribune that he wants you to work for your new global perspective. He was explaining The Economist's $1 million marketing push to boost readership in Chicago, part of a multi-city campaign that also includes Washington, Boston, San Francisco, Baltimore, Denver and Austin, Texas. Chicago’s slice of the pie? 25,000 of the 700,000 copies, reports Rosenthal. By the way: the pap he refers to? “We have sadly undercovered Britney Spears,” says Micklethwait.

Thanks to Folio: for this.