Redwood launches custom pub Zoom-Zoom for Mazda

Redwood Custom Communications has partnered with Mazda on a global customer magazine called Zoom-Zoom (named after the tagline of the ubiquitous Mazda television ads).

Its first issue launched this week in five languages and in eight countries — Canada, the UK, U.S., Germany Spain, Japan, Australia and New Zealand. Global circulation is more than 1.5 million, including 327,000 copies in Canada. The Canadian version profiles a Hollywood stunt person from Toronto. All editions celebrate the 40th anniversary of Mazda's revolutionary rotary engine with some of its biggest fans, including the Tonight Show’s Jay Leno.

It features a robot that skates on your office desk, an electric guitar for frequent flyers and the strange sport of River Bugging. Its cover story takes Mazda customers on a thrilling ride through Italy’s supercar country in the Mazda MX-5, the world’s top-selling sports coupe, says a release.

This is not the first such automotive promotional title that Redwood has done. It created Motion for General Motors. Now, it produces the Pontiac Insider. Internationally, Redwood (based in London, Eng.) also produces Liv magazine for Volvo and a custom magazine for Range Rover.