Canadian Marketing Association forecasts mag ad growth at 2.3% a year

The outlook for magazines is OK, according to a forecast published by the Canadian Marketing Association (CMA)and reported in mastheadonline (sub req'd).

It forecasts that advertising expenditure in magazines will expand at a compound annual growth rate of 2.3 per cent over the next five years, going from $695.9-million in 2007 to $761.1-million in 2011.

For b2b titles, the CMA expects compound annual growth of 2.1 per cent to 2011, while consumer mags will improve by 2.5 per cent.