Marketing publisher unveils plans for 100th anniversary celebration in 2008

A sneak preview of the 100th anniversary celebrations of Marketing magazine is provided in a brief videotaped interview between Publisher and Editor-in-Chief Chris Loudon and Joseph Thornley of Thornley Fallis Public Relations. It was taped after a meeting of the Canadian Council of Public Relations Firms (CCPRF) and is on the Thornley Fallis website.

In January 2008, Marketing will begin a series of 20 articles covering the history of marketing, advertising and media in Canada. The series will culminate in November with a special 100th anniversary issue in which 100 of Canada’s marketing movers and shakers will be asked to look ahead at where they see our industry going in the future.

The anniversary will also bring Canadian marketers together in Toronto for the inaugural Marketing Week. For three days in November, the marketing industry will be invited to participate in a conference featuring a program of Canada’s best marketing speakers, panels and workshops. The centrepiece of the Week will be an event combining the Digital Media Awards, the Marketing Innovation Awards, and the Marque Awards along with a party to celebrate Marketing Mag’s 100 year history.

Loudon also said that the magazine will pay more attention to public relations in future. (Readers here will recall that not long ago the chair of the CCPRF wrote an open letter calling for a boycott of Marketing because it was perceived to be giving short shrift to P.R. Clearly, Loudon, recently elevated to Publisher, is clearly mending fences.)