Millimetres matter at Saltscapes

Having proved it was here to stay, Saltscapes magazine of Dartmouth, N.S. has told its readers it is now a bit taller and a bit slimmer. In the publishers' column in the November/December issue just showing up in subscribers' mailboxes (not yet online), Linda and Jim Gourlay say: "Ours is an industry where millimetres matter."

"The initial business plan for the launch of the magazine in 2000 called for an imposing, oversized publication designed to send a statement that a prominent new periodical had arrived on the market and should be taken seriously," they said. "As we look forward to 2008, with rapid growth, high customer satisfaction and many awards behind us, we can happily conclude that the time required to prove ourselves worthy has expired."

The change in trim was made possible by greater paper-handing efficiencies offered by new equipment at the magazine's major supplier Advocate Printing in Pictou, N.S.. Not only will the new trim size save considerable paper over the year, but the new press cuts down on waste in the makeready process.