Quote, unquote: on the flight to quality

I think we have a philosophy that, the Internet can do a lot of things really great, so focus your magazine on the things the Internet can't do really great—write long stories, print it on nice paper, have beautiful layouts. I think that a lot of other magazines are trying to make stories shorter and become adaptable to the web, and essentially make the magazine product something that dovetails quite nicely immediately into the web format. So why buy the magazine? Even though we do put all the content of our magazine online for free, people still do find a different experience in coming home and opening it up and spending time with it. I'm very proud to be working at a place that believes in that kind of flight to quality.

-- Jason Tanz, the business editor of Wired magazine, in an interview with PR Week.