Wal-Mart bows to consumer demands, starts selling magazines at the lower, U.S. price

Bowing to consumer demand and reality, Wal-Mart Canada Corp. will be selling magazines in its stores at the U.S. price which, for the past little while has been the "lowest price" (a nod to Wal-Mart's slogan).

The Canadian branch of the world's largest retailer said that, for example, a greeting card that cost $3.99 Canadian will cost $2.99, which is its U.S. price," said a story in the Sudbury Star. "Oprah magazine will cost $4.50, instead of $5.75 and the book Love In The Time of Cholera by Gabriel Garcia Marquez will cost $14.95, instead of $19.95.

" 'With the strength of the loonie leading some Canadians to consider U.S. shopping alternatives, we're creating a more compelling case for customers to shop and save with Wal-Mart Canada,' said the company, which has 293 outlets nationwide."

• A story on the same subject in the Toronto Star.
  
• And from Canadian Press.
• And another release, about Rexall Pharmacies following suit.
  
• The New York Times's take on the story.