Rule changes at BPAWW

Catching up on some minor rules changes announced before Christmas by circulation auditor BPA Worldwide, according to MediaDaily News. The rule changes, mostly of interest to controlled or request circulation b-to-b titles, were announced mid-December.

• Publishers of email newsletters tied to print publications can offer readers the option of opting out of receiving an email alert every time a new edition of the newsletter arrives. However, they must also send a separate email allowing the readers to opt out of receiving the print publication itself.
• In addition, the BPA approved a rule that allows publications to count subscriptions made by personal assistants on behalf of executives, provided that the assistant affirms that he or she either works in an administrative capacity for the executive and is empowered to request subscriptions.